recondition the human condition

we build products with purpose,

probability model

We use open algorithm design techniques to develop deployable probability models for a variety of use cases.

record linkage

Using a combination of text parsing and network analysis we can construct identity consolidation functions.


Using classical and modern techniques we can create segmentation groups based on a variety of customer dimensions.

deep learning

Using recently published research we can develop AI subject specific functions and deploy in lightweight environments.

that translate complexity into clarity,

our work

models — supervised models and deep learning approaches for regression and categorical predictions.

machine learning research — natural language processing, deep learning and interactive algorithm driven ai.

segmentation — customer investigation, understanding and storytelling.

economics — industry and country investigation. customised insight report generation.

data matching — customer identity consolidation, single customer view matching and processing.

infrastructure — deployable model serving tools (AWS or on-site) and open source analytics tool stack.

your industry

consumer — we extract data from hundreds of systems to build models to understand people.

finance — managing credit models and predicting future usage patterns.

health — primarily in the health insurance space specialising in customer consolidation and matching.

social/startup — pro-bono quality analytics for bootstrapped companies and not-for-profits.

for institutions & companies achieving Great things.

workload split 40/60 between internal R&D and consulting with impactful industries worldwide.

partnered with Melbourne University to introduce new deep learning methods to industry.

registered B-Corp with a singular dedication mission to ‘recondition the human condition’.

We’re a team of driven data scientists, with a clear sense of purpose & direction.

We leverage modern machine learning/ai & methods to accelerate social evolution; finding new paths of least resistance for the human condition.

Martin Kemka —
Founder and Analyst

Over the past decade, Martin has led, designed and created innovative predictive analytic solutions across a number of varied organisations. Recently he has also contributed pro-bono algorithms and research to global human rights and social institutions

Darcy Lower —

Business Development Manager

3yr consulting on lean development projects for Australian private health insurance and financial clients, board advisor specialising in NFP and Social sector growth.


3/41 Stewart Street
Richmond, Melbourne
Australia 3121


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